Back to Directory
logo

Littledata

Visit website

Littledata boosts performance in Google, Meta and Klaviyo by tracking more customers and revenue

Lets Chat!
Categories
Reporting & Analytics
Resources
Support

Developed by: Littledata

Support Email: help@littledata.io

About Littledata

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably tracking revenue back to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For GA4, get a tracking upgrade over Google Sales Channel.

  • Double revenue from abandoned cart flows in Klaviyo with better flow triggers
  • Focus the ad algorithms on high-converting customers by matching Shopify revenue
  • No more dumb ads: target full-funnel events sent via Conversions API (CAPI)
  • Power up Google Analytics (GA4), tracking checkout steps and recurring orders
  • Built for data experts - making it ridiculously easy to get accurate data

Designed specifically for Shopify stores, Littledata's Smartrr connection captures accurate data throughout the entire subscriber journey, from marketing campaigns through first-time payments and recurring revenue. Make data-driven decisions with data you can trust!

Littledata and Smartrr

  • Works with Smartrr stores on Shopify and Shopify Plus.
  • Send data to Segment, Google Analytics (GA4) or Facebook Conversions API
  • Automatically track first-time payments, recurring transactions, and subscription lifecycle events
  • Get marketing attribution for subscription revenue
  • Segment performance by payment source, subscription plan type, and product category
  • Accurately track customer lifetime value (LTV) in Google Analytics

Use cases

  • Subscription Analytics

    Server-side tracking to capture every transaction. Send complete data to Segment, Google Analytics, or any connected reporting tool or data warehouse.

  • Combine the best of first-party data with server-side tracking

    Littledata connects revenue with customer data in Google Analytics (GA4), Google Ads, Klaviyo, Facebook Ads, Instagram Ads, TikTok, Pinterest and more. built by data experts for data experts.

  • Better performing campaigns in Klaviyo

    Building and running optimized campaigns in Klaviyo starts with the capture of ecommerce data that can be linked back to an email profile. With Littledata, you get more reliable server-side tracking, enhanced email identification and the ability to track anonymous profiles.

  • Target high-value shoppers

    Our tracking gives you a clear picture of all your customers and the journey they take to purchase. Boost Lifetime Value (LTV) and lower Customer Acquisition Cost (CAC) by properly segmenting, targeting, and using data in marketing platforms.