Alia
Alia is a popup alternative that rewards customer education on your brand and products in an engaging, gamified way.
Developed by: Alia
Support Email: shaan@alialearn.com
About Alia
Alia is a popup alternative that rewards shoppers for learning about your brand and products.
If a visitor clicks on Alia, they end up subscribing to your email/SMS 40% of the time and make a purchase after that 30% of the time, on average.
While learning more about your brand, shoppers answer survey questions that allow you to collect valuable zero-party pre-purchase data, segment shoppers based on more granular aspects, and personalize their learning journey on Alia by showing different content.
We've been very happy with the performance of Alia and the team has been excellent to work with. We see a 30% conversion rate from site visitors who use the widget and a nice lift to our email signup rate. Set up was simple and painless, and the app includes numerous settings that help to customize the experience. Lastly, the Alia team has been great to work with, very helpful in assisting setup, answering any questions along the way, and staying in touch for feedback..
Alia and Smartrr
With Alia, you can increase storewide conversions and specifically increase conversions on subscriptions. Alia & Smartrr work together with Alia increasing the chance that a visitor will make a subscription purchase and then Smartrr handling the subscription.
Media
Use cases
- Replace your existing popups
Alia converts significantly higher than the average site arrival popup and allows you to engage visitors in a much more effective way. Through learning about your brand, they become much easier to retarget especially with all the information you have collected about them through the Alia survey questions.
- Effective brand storytelling
Visitors often do not go to the 'About Us' page of your store, but research shows that if they do, they are much more likely to purchase. Alia allows you to bring your store to where the shopper is on your site and incentivizes them to learn about what makes your story and brand special. This could also mean enhancing your 'About Us' page by putting Alia on it.
- Convert more blog traffic
Alia can be placed directly on your blogs to convert more visitors. Conversion rates on just capturing emails from blogs are generally between 0.5% and 1.5%. Alia allows you to direct more customers towards your brand, excitingly engage them through more educational content, or quiz them on what they just learned. All this means converting low-intent traffic from your existing blogs with minimal setup time.
- Educate customers on your products
Alia can be embedded as a button on your product pages or as a widget across your store. Through the interactive, customizable Alia lessons, you can effectively educate customers on what makes your products unique and effective. Many clients utilize Alia on their PDP to incentivize customers into purchasing through a combination of a reward and furthering their understanding of the product they are interested in.
- Provide product recommendations
Alia allows you to personalize the buyer journey through educating and recommending products to customers. As shoppers answer survey questions, they can get more personalized educational Alia content based on their responses. This means you can customize and provide recommendations for what product makes the most sense for them at the end of an Alia experience, while also giving them a reward specifically for that product.